The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Worldwide sales of smartphones exceeded those of feature phones in early 2013. As of July 18, 2013, 90 percent of global handset sales are attributed to the purchase of Android and iPhone smartphones.

Majority of models have similar rectangular form, showing that they all are actually designed around the display not taking the human factor as a starting point. By all means, it neglects human need for gentle touch. We all have a need to use devices ergonomically suitable and adjusted.

Rigorous design research went through all the phases, especially shape testing in soft material where Nikola paid attention and focused on detailed ergonomic features on both sides of the phone, front and back. Phone is pleasing and gentle while using the display and when on an ear as well. Designed while his stay in Japan in 2002. Still up-to-date…

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Categories: PortfolioCat1
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